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The first residents to see a change will be Ontarians in Brampton, Mississauga and Oakville, Yellow Pages Ltd. said Monday. The company is not scrapping home delivery altogether. Rather, it is targeting particular streets and neighbourhoods where few residents are thought to use the print directory, which many now see as an anachronism supplanted by Internet listings.
The company is relying on data, gathered internally and from Environics Research Group, to target areas down to individual streets to halt home delivery. The company will still make the books available at newspaper-style, street-side boxes and in racks at some businesses such as pharmacies and supermarkets. And residents can still call and request that delivery be resumed at their address.
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But that is changing. More than 70 per cent of new Yellow Pages customers are buying space only on digital platforms hotel canada benicassim, which include YellowPages.ca and Canada411.ca, as well as a YP app. The company aims to have half of businesses advertising only in digital form by 2018.
Aimee Davison, a Montreal Web producer who co-founded Yellow Page Mountain a few years ago as an initiative to stop unwanted phone-book delivery online slots real money canada horse, believes "more people could and should opt out," partly for environmental reasons. But YP's Ms. Story said the books are now made with recycled materials and no trees are cut to produce them, so the change is "really about making sure that we're distributing in an efficient way."
"We try to adjust to what people want online casino apps 3 mineco," Mr. Billot said in an interview, but he doesn't yet foresee a day when Yellow Pages will be purely digital. "If you want a book, you have a book. We're not stopping producing the book."
But it's not the end of the Yellow Pages book quite yet.
The company says it will use other ways to distribute paper directories in the affected areas, including street-level boxes and distribution racks in public areas and will continue its shift towards more use of digital and Internet forms of publication.
The company that makes the once ubiquitous yellow-tinted telephone directory says it will phase out home delivery of its eponymous book in some parts of Canada starting immediately.
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Residents in those cities will only get a phone book if they request one.
The company says the decision will decrease the number of phone books distributed by more than five million copies per year across Canada.